Holistic social media strategy for one of the world's biggest hair care brands — from target group creation to shootings for 5 sub-brands.
Was war das Problem?
Managing social media for 5 sub-brands simultaneously — each with distinct target audiences, visual identities, and content needs. The challenge: creating a unified social strategy that lets each brand speak in its own voice while maintaining Schwarzkopf's overarching quality message.
So haben wir es gelöst
We developed individual content strategies for each sub-brand while maintaining a shared visual DNA. Target group analysis defined each brand's audience persona. We produced organic content and managed ads and dark postings per brand, with regular photo/video shootings delivering 10+ social assets per cycle. Each sub-brand got its own editorial calendar and KPI dashboard.
5 Sub-Brand Strategies
Individual content plans for got2b, Gliss, Schauma and more — distinct voices under one visual DNA umbrella.
Target Group Analysis
Audience persona definition per sub-brand. Each brand speaks to its demographic without cannibalizing siblings.
Regular Shooting Cycles
10+ social assets per production cycle through planned photo/video shoots — consistent content pipeline.
Ads & Dark Postings
Managed ad campaigns and dark postings per brand — testing creative variants without cluttering organic feeds.
Kampagnen-Material
When managing multiple sub-brands, keep a shared visual language but distinct voices. Each brand needs its own content strategy — not just reposts.
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average of the last 12 months. Survey after consultation – online, by telephone or on site.