CannaZen Launch Marketing
10M+ Views, Bundesliga Stadium Ads, Creator Docs
Full brand launch for CannaZen — from zero to 65,000+ patients with 10M+ views. OOH, Bundesliga stadium ads, social ads across TikTok, Instagram, Reddit and more. Creator documentaries from USA, Morocco, Jamaica, Netherlands and Spain.
¿Cuál era el problema?
Launching a cannabis health brand from zero in a newly legalized, heavily regulated market. Advertising restrictions, platform policies, and social stigma made traditional digital marketing nearly impossible. CannaZen needed an unconventional full-channel approach — from stadium ads to Reddit, from TikTok to long-form documentaries — to build national visibility fast.
Cómo lo resolvimos
We orchestrated a full brand launch across every channel: OOH (Ströer billboards nationwide), Bundesliga stadium advertising for mass visibility, social ads across TikTok, Instagram, Reddit, and Tinder, performance campaigns, UGC from real patients, and creator-produced documentaries from the USA, Morocco, Jamaica, the Netherlands, and Spain. The "everywhere effect" — consumers encountering the brand from stadium screens to their Reddit feed — created 7+ touchpoints and drove over 10 million views.
Bundesliga Stadium Ads
Stadium LED advertising during Bundesliga matches — mass visibility reaching millions of viewers per matchday.
Full-Channel Social Ads
Performance ads across TikTok, Instagram, Reddit, Tinder, and more — wherever the target audience spends time.
Creator Documentaries
Long-form documentary content from USA, Morocco, Jamaica, Netherlands, and Spain — authentic storytelling with Germany's biggest cannabis creators.
OOH + Festival Marketing
Ströer billboard campaigns plus festival sponsoring — the "everywhere effect" that creates 7+ touchpoints per consumer.
Material de la Campaña
Full-channel launch: from Bundesliga stadium ads to Reddit, TikTok, Instagram and creator documentaries across 5 countries. The "everywhere effect" — 7+ touchpoints from OOH to performance ads to long-form content.
CannaZen
CannaZen is one of Germany's leading cannabis health platforms, growing from zero to over €10 million revenue in its first year. With 65,000+ patients served and over 10 million views, CannaZen operates at the intersection of healthcare and technology.
The brand launched during Germany's cannabis legalization wave, establishing itself through an aggressive omni-channel marketing strategy spanning from Bundesliga stadium advertising to creator documentaries across 5 countries.
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