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CannaZen
← All work CannaZen Lanzamiento / Performance / OOH

CannaZen Launch Marketing — 10M+ Views, Bundesliga Stadium Ads, Creator Docs

Client
CannaZen
Industry
Health / Cannabis
Services
Brand Building from 0, Go-to-Market, OOH (Ströer)
Channels
OOH, TikTok, Instagram, YouTube
10M+Views
65K+Patients
5+Countries (Docs)
The brief01

Launching a cannabis health brand from zero in a newly legalized, heavily regulated market.

Advertising restrictions, platform policies, and social stigma made traditional digital marketing nearly impossible. CannaZen needed an unconventional full-channel approach — from stadium ads to Reddit, from TikTok to long-form documentaries — to build national visibility fast.

The idea02

We orchestrated a full brand launch across every channel:

OOH (Ströer billboards nationwide), Bundesliga stadium advertising for mass visibility, social ads across TikTok, Instagram, Reddit, and Tinder, performance campaigns, UGC from real patients, and creator-produced documentaries from the USA, Morocco, Jamaica, the Netherlands, and Spain. The "everywhere effect" — consumers encountering the brand from stadium screens to their Reddit feed — created 7+ touchpoints and drove over 10 million views.

Films
What we did
  1. 01
    Bundesliga Stadium Ads

    Stadium LED advertising during Bundesliga matches — mass visibility reaching millions of viewers per matchday.

  2. 02
    Full-Channel Social Ads

    Performance ads across TikTok, Instagram, Reddit, Tinder, and more — wherever the target audience spends time.

  3. 03
    Creator Documentaries

    Long-form documentary content from USA, Morocco, Jamaica, Netherlands, and Spain — authentic storytelling with Germany's biggest cannabis creators.

  4. 04
    OOH + Festival Marketing

    Ströer billboard campaigns plus festival sponsoring — the "everywhere effect" that creates 7+ touchpoints per consumer.

What mattered

Full-channel launch: from Bundesliga stadium ads to Reddit, TikTok, Instagram and creator documentaries across 5 countries.

The "everywhere effect" — 7+ touchpoints from OOH to performance ads to long-form content.

About the client

CannaZen is one of Germany's leading cannabis health platforms, growing from zero to over €10 million revenue in its first year. With 65,000+ patients served and over 10 million views, CannaZen operates at the intersection of healthcare and technology.

Services
  • Brand Building from 0
  • Go-to-Market
  • OOH (Ströer)
  • Bundesliga Stadium Ads
  • Social Ads
  • Performance Ads

Performance Marketing · Social Media Agency · Content & Video Production · TikTok Agency

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