New Toyota C-HR Hybrid test drive with influencer Felix Fassbender (242K followers) — 165K impressions from just 1 post and 10 stories.
Was war das Problem?
Launching the Toyota C-HR Hybrid to a younger, Instagram-native audience in Germany. Traditional automotive marketing (TV spots, dealer events) wasn't reaching 25-35 year olds who make car decisions based on social proof and influencer recommendations.
So haben wir es gelöst
We partnered with automotive influencer Felix Fassbender (242K followers) for an authentic test drive experience. Rather than a scripted commercial, Felix documented the real driving experience through 1 post and 10 Instagram stories. The authentic approach generated 165K impressions, 14.3K interactions, and 152K views — proving that letting influencers genuinely experience the product creates more trust than any ad.
Automotive Influencer Match
Felix Fassbender (242K followers) — a genuine car enthusiast whose audience trusts his automotive recommendations.
Authentic Test Drive
Real driving experience documented, not a scripted commercial. Authenticity outperforms polish in automotive social.
Story-First Distribution
10 Instagram Stories for real-time experience + 1 feed post for lasting content — the funnel within a single platform.
Hybrid Product Positioning
C-HR Hybrid positioned as design-forward and sustainable — reaching 25-35 year olds who make car decisions on social proof.
Kampagnen-Material
Automotive influencer events: let them drive, not just sit in the car. Real experiences create authentic content.
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