Influencer marketing for Slected.me — Germany's career and salary comparison platform. 3 creators generated 1.5M traffic through coordinated content with budget planning and ROI analysis across TikTok, Instagram and YouTube.
Was war das Problem?
HR tech platforms face a unique challenge on social media: career topics feel corporate and dry. Slected.me needed creators who could make salary comparison and career planning feel exciting and relatable — turning a functional tool into aspirational content that drives sign-ups among young professionals.
So haben wir es gelöst
We implemented a data-driven creator strategy focused on career and lifestyle creators. 3 creators were selected through performance matching — professionals with authentic career stories who could position Slected.me as the go-to tool for salary transparency and career growth. Budget allocation based on ROI analysis per creator, with real-time tracking enabling mid-campaign optimization. The result: 1.5M traffic from an audience actively thinking about their next career move.
Career Creator Matching
Creators with authentic career stories and professional credibility — making salary comparison aspirational, not awkward.
Budget Allocation Model
Budget distributed proportionally to projected ROI per creator — high performers get more budget, underperformers get cut.
Real-Time Performance Tracking
Mid-campaign optimization shifting budget from underperforming to high-ROI creators — continuous improvement, not post-mortem analysis.
Sign-Up Funnel Optimization
Content designed to drive platform sign-ups — clear CTAs, salary teasers, and "discover your market value" hooks that convert viewers into users.
Kampagnen-Material
HR tech platforms need relatable creators who speak the language of career ambition — not corporate HR jargon. Data-driven creator selection beats gut feeling.
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