Hoover Influencer Marketing — 4.86M Traffic — 28 Creators

Coordinating a large-scale influencer campaign across 4 distinct product lines (HFX, HF9, HW5, HMC5) simultaneously.

Each product targets different use cases and demographics — from pet owners to minimalist apartments. The challenge: keeping 28 creators on-brief while allowing enough creative freedom for authentic content.

We built a systematic briefing framework matching each creator to the product line that fit their audience best.

28 creators across 61 campaign sessions produced coordinated content — each piece authentic to the creator's channel while maintaining Hoover's brand messaging. Product-creator matching drove 4.86M total traffic, proving that scale works when the system behind it is rigorous.