Recruiting campaign for Eurowings — humor-based video production in "The Office" style, featuring only real employees. Client brief: show the real office culture. Result: 500K+ views and 3x increase in applications.
Was war das Problem?
Airlines struggle to attract talent in a competitive job market. Eurowings needed to stand out as an employer — showing the real people behind the brand, not just corporate job postings that blend into the noise.
So haben wir es gelöst
We created humor-based employee videos starring real Eurowings cabin crew and ground staff. Instead of polished corporate content, we let employees be themselves — funny, relatable, authentic. The videos went viral on YouTube and TikTok, tripling job applications while building genuine brand affinity with passengers who loved seeing the human side of the airline.
Employees as Stars
Real cabin crew and ground staff — not actors, not scripts. Authentic humor that no agency could fake.
Humor-First Strategy
Funny videos outperform job posts 10:1. We made aviation careers look fun, not just professional.
3x Application Increase
Employer branding that actually works: showing real daily life drove 3x more applications for open positions.
Cross-Platform Virality
YouTube for long-form, TikTok for discovery, Instagram for community. One production, three platforms.
Kampagnen-Material
Employer branding: "The Office" style works because it feels real. Use actual employees, not actors — the authentic awkwardness is what makes people apply.
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