VR-powered fashion show production for Marc Cain during pandemic — when live audiences were unavailable, 4 VR characters were created in a 2-month production, blending real and virtual talent for a mixed-media fashion presentation.
Was war das Problem?
The pandemic eliminated live fashion shows — Marc Cain's primary vehicle for presenting new collections to buyers, press, and consumers. The brand needed a digital alternative that would match the prestige and impact of a physical fashion show, not just a livestream of an empty runway.
So haben wir es gelöst
We produced a VR-powered fashion show with 4 custom-designed virtual characters — digital models wearing Marc Cain's new collection in a mixed-media presentation blending real footage with VR elements. The 2-month production created a fashion show experience that couldn't exist in the physical world, turning pandemic limitations into creative opportunity. 172 sessions proved audience engagement with the innovative format.
VR Character Design
4 virtual fashion models created from scratch — each with distinct personality, movement patterns, and styling that matched Marc Cain's brand DNA.
Motion Capture Production
Real movement data translated to virtual characters — ensuring natural, fluid runway walks that feel authentic rather than robotic.
Real + Virtual Integration
Mixed-media format blending physical set design with virtual elements — creating impossible fashion moments that generate buzz.
Digital Fashion Show
Full show production distributed digitally — 172 sessions reaching buyers, press, and consumers who couldn't attend physically.
Kampagnen-Material
Luxury fashion during lockdown: VR production kept the brand visible when physical events were impossible. Innovation out of necessity became a competitive advantage.
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