Hansa Influencer Marketing
2.6M TV Reach — Sandra Hunke
Brand ambassador management for Hansa Coffee featuring Sandra Hunke — TV reach of 2.6M through productions, trade fairs, and presentations. Multi-year partnership with ongoing contract extensions.
¿Cuál era el problema?
Hansa needed a brand ambassador who could credibly represent everyday household products while generating TV-level reach. The challenge: finding talent who is both recognizable on television and authentic enough for social media — without the astronomical budgets of A-list celebrities.
Cómo lo resolvimos
We matched Sandra Hunke — known as the "Model-Klempnerin" (model plumber) from Kabel Eins's "Achtung Kontrolle" — as the perfect bridge between TV and social media. Sandra's unique positioning as a glamorous tradesperson gave Hansa an authentic, relatable ambassador for both coffee and sanitaryware. The multi-year partnership grew organically through trade fair appearances, TV productions, and contract extensions, accumulating 2.6M TV reach.
Talent Matching
Sandra Hunke identified as the ideal ambassador — TV presence from "Achtung Kontrolle" combined with authentic tradesperson credibility.
TV Integration
Leveraging Sandra's TV appearances on Kabel Eins to amplify Hansa brand visibility — 2.6M reach through earned TV coverage.
Trade Fair Appearances
Sandra representing Hansa at industry trade fairs — bridging digital marketing with traditional B2B sales channels.
Multi-Year Contract Extension
Partnership renewed multiple times based on performance — proving long-term ambassador relationships deliver sustainable brand value.
Material de la Campaña
Brand ambassadors: long-term partnerships with talent who genuinely use the product create authentic, sustainable reach that one-off campaigns cannot match.
Hansa
Hansa is a German brand group encompassing coffee products and sanitaryware. Hansa Coffee, a traditional German coffee brand, has been a household name for decades.
The brand needed a recognizable face to bridge traditional retail credibility with modern social media reach — someone who could represent Hansa authentically across TV, trade fairs, and digital channels.
Casos Similares
Related Services
Tu próximo Case Study
La próxima historia de éxito podría ser la tuya.
Empieza tu proyecto →Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.