Wolt Performance Marketing — -40% CPI, Pitch Won for 2026
Optimizing cost per install (CPI) in one of the most competitive app categories.
Every delivery platform fights for the same users with similar value propositions. Wolt needed creative differentiation — standing out not through bigger budgets but smarter, faster creative testing.
We deployed AI-powered video creation to test 20+ creative variants in the time it takes to manually produce 3.
UGC creators provided the authentic footage, AI tools handled editing and variation. Systematic creative testing over 3+ months identified winning hooks, formats, and messaging. The algorithm finds winners faster when you feed it more creative options — quantity enables quality in performance marketing.
- 01AI-Powered Video Creation
20+ creative variants in the time of 3 manual edits — AI tools handle editing and variation at speed.
- 02UGC + AI Combination
Authentic creator footage as raw material, AI tools for rapid variation — human authenticity with machine efficiency.
- 033-Month Creative Testing
Systematic testing over 3+ months identifying winning hooks, formats, and messaging — compounding optimization.
- 04CPI Optimization
Creative differentiation as the lever for cost-per-install — smarter testing beats bigger budgets in competitive app markets.
Delivery performance: creative wordplay campaigns tied to partner launches (McDonald's, KFC) outperform generic ads.
UGC + AI variants make testing scalable.
Wolt is a Finnish technology company and delivery platform, acquired by DoorDash in 2022 for €7 billion. Operating in 20+ countries, Wolt delivers food, groceries, and retail items.
- CPI Optimization
- UGC Video Production
- AI Video Creation
- Creative Wordplay Campaigns
- Partner Launch Campaigns (McDonald's, KFC)
10M+ Views, Bundesliga Stadium Ads, Creator Docs
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.