Hitchcock Social Media Marketing — 300% Social Growth

A traditional spice brand losing relevance with younger cooks who discover recipes and ingredients on TikTok, not in supermarket aisles.

Hitchcock needed to become part of the online food conversation — transforming from "grandma's pantry brand" to a must-have for content-creating home cooks.

We repositioned Hitchcock through three pillars:

brand partnerships (like the Rose Cycle collaboration creating news moments), summer events driving real-world engagement, and new special edition flavors generating social buzz. Each partnership served as both a press release and a content series. TikTok and Instagram content showcased recipes and creative uses for Hitchcock products. The result: 300% social growth and a brand perception shift from traditional to trendy.