Wacom Performance Marketing — €0.06 CPC via UGC Ads
Wacom needed to reach aspiring creatives on TikTok and Instagram — platforms where art tutorials and digital creation content thrives.
The challenge: demonstrating a technical product's value in under 30 seconds to an audience used to swipe-fast content consumption.
We combined brand-produced ads with UGC creator content — and the data was clear: UGC generated 2x more clicks than brand creatives.
TikTok ads achieved €0.06 CPC (an exceptional rate for tech products), while Instagram Reels delivered 750K+ views. The strategy: show artists creating, not the product sitting on a desk.
- 01UGC vs Brand Testing
Head-to-head testing proved UGC generates 2x more clicks than brand creatives — data-driven creative decisions.
- 02€0.06 CPC on TikTok
Exceptional cost-per-click for tech products, achieved by showing artists creating — not product shots on desks.
- 03Creator-First Approach
Digital artists demonstrating Wacom in their creative workflow — authentic use cases that resonate with aspiring creatives.
- 04Cross-Platform Performance
TikTok for discovery at unbeatable CPCs, Instagram Reels for 750K+ views — two platforms, one creative strategy.
UGC ads consistently outperform brand-produced content by 2x on click-through rate.
Let creators sell your product.
Wacom is a Japanese technology company, founded in 1983, and the global leader in pen tablets and creative input devices. Used by professional digital artists, illustrators, and designers worldwide, Wacom products are the industry standard in creative workstations.
- Content Creation
- Ad Design
- TikTok Ads
- Instagram Reels
Gen Z Repositioning
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.