What did Social Media One do for Syoss?

TV commercial with influencers — Syoss needed authentic content that works on both TV and social. We planned and produced a TV spot with Elevator Boys member Luis Freitag and Romina Palm, plus 15 social media formats alongside it.

What results were achieved for Syoss?

1 TV Commercial, 15 Social Formats, Luis Freitag Elevator Boys, Romina Palm Influencer.

← All work Syoss Contenido / UGC / Belleza

Syoss Content Marketing — Influencer TV Commercial

Client: Syoss
Industry: Hair Care (Henkel)
Services: TV Commercial Production, Influencer TV Spot, Strategy & Conception
Channels: TikTok, Instagram Reels, TV

1TV Commercial

15Social Formats

The brief01

Traditional TV commercials felt too distant from Syoss's young target audience.

Polished TV ads lacked the authenticity that drives engagement on TikTok and Instagram. Syoss was already working with us successfully on UGC production — now they wanted to take it to the next level: produce a TV commercial featuring influencers that works authentically for both broadcast and social media.

The idea02

We conceived and produced a TV commercial with Elevator Boys member Luis Freitag and influencer Romina Palm — a spot designed to work on both TV and social media.

The key insight: shoot with influencers who bring their own authenticity to a professional TV production. Alongside the main TV spot, we produced 15 additional social media formats from the same shoot — maximizing the production investment across all channels.

What we did

01
Influencer TV Commercial
A TV spot produced WITH influencers, not just featuring them. Luis Freitag (Elevator Boys) and Romina Palm brought genuine authenticity to broadcast-quality production.
02
15 Social Formats From One Shoot
One production shoot, 16 outputs: the main TV commercial plus 15 social media formats optimized for TikTok, Instagram Reels, and Stories.
03
Authentic Meets Broadcast
The TV spot felt authentic enough for social feeds and polished enough for prime-time TV — bridging the gap that most brands struggle with.
04
UGC Foundation
Years of successful UGC production for Syoss built the trust and brand understanding needed to take the leap from social content to TV.

What mattered

TV ads were too far from the young audience.

The solution: produce a TV spot WITH influencers that feels authentic on social media too. One shoot, dual purpose — TV spot plus 15 social formats.

About the client

Syoss is Henkel's professional-grade hair care brand, available at drugstore prices in over 30 countries. Developed with hairstylists, Syoss bridges the gap between salon and retail.

Services