What did Social Media One do for DAZN?

DAZN partnership across 3 events — from the viral #ALLEFUERAGIT campaign with MontanaBlack to a sold-out homecoming event in Oberhausen. PPV record in Germany, BILD coverage, Sold Out Award.

What results were achieved for DAZN?

3 Events Partnership, Sold Out Homecoming Event, 1M+ Video Views, 10K+ Profile Pic Changes.

← All work DAZN Social Media / Evento / Pr

DAZN Social Media Marketing — 3 Events, PPV Record, Sold Out

Client: DAZN
Industry: Sport Streaming
Services: Combat Sport Marketing, Campaign "ALLEFUERAGIT", Viral Content
Channels: Social Media, TikTok, PR

3Events Partnership

1M+Video Views

10K+Profile Pic Changes

The brief01

DAZN wanted to break combat sport into the mainstream social media space.

The goal: make boxing exciting for audiences beyond traditional fight fans — especially the gaming and entertainment crowd. Starting with the #ALLEFUERAGIT campaign featuring Agit Kabayel, DAZN needed a partner who could build a movement, not just run ads.

The idea02

We built a campaign ecosystem around the hashtag #ALLEFUERAGIT — uniting combat sport fans, gaming influencers like MontanaBlack, and mainstream audiences.

The strategy grew across 3 events: each bigger, each more successful. From viral social content to YouTube trailers to on-site event coverage. The result: a PPV record in Germany, 10K+ fans changing their profile pictures, BILD newspaper coverage, and a Sold Out Award for the Homecoming Event in Oberhausen.

Film

What we did

01
3-Event Partnership Growth
From a single campaign to 3 sold-out events — the DAZN partnership grew with each success, proving the long-term value of campaign continuity.
02
#ALLEFUERAGIT Movement
A viral hashtag that became a movement: 10K+ fans changed their profile pictures, BILD covered the campaign, and the Homecoming Event in Oberhausen sold out.
03
Crossover Influencer Strategy
Gaming influencers like MontanaBlack brought combat sport to entirely new audiences — crossover reach that traditional sports marketing could never achieve.
04
Sold Out Award & PR
The campaign earned a Sold Out Award, BILD coverage, and set a new PPV record in Germany. Social hype translated directly into arena ticket sales.

What mattered

From campaign to sold-out arena: the DAZN partnership grew from a single campaign to 3 events.

Crossover influencers like MontanaBlack brought combat sport to gaming audiences. Result: PPV record and a Sold Out Award.

About the client

DAZN is the global sports streaming platform — the "Netflix of sports" covering boxing, MMA, soccer, and more in 200+ countries. In Germany, DAZN holds major Bundesliga and Champions League rights.

Services