COXIR Beauty Marketing — 850K Reach — K-Beauty Trend

K-Beauty was virtually unknown in the DACH market.

Snail slime skincare sounds exotic — even off-putting — to European consumers unfamiliar with Korean beauty rituals. COXIR needed to build trust for niche ingredients through authentic creator voices rather than traditional advertising that would fall flat with skeptical Gen Z audiences.

We deployed 3 beauty creators to produce authentic tutorial-style TikTok content — showing real application routines with snail mucin products.

The challenge format ("Would you put snail slime on your face?") turned the ingredient's strangeness into a curiosity hook. Creators demonstrated results in their own skincare routines, building trust through transparency rather than claims.