Tormenta de mierda – Después de nuestra pequeña digresión sobre el tema del fracaso y los trolls en la web social, aquí hay otro término muy, muy importante: ¡la tormenta de mierda! La palabra shitstorm está en el diccionario Duden desde 2013. En realidad, la palabra shitstorm sólo existe en los países de habla alemana, no es un invento de Estados Unidos.
Empecemos de forma sencilla, el término tormenta de mierda rápidamente explicado:
El término shitstorm (tormenta de mierda) expresa una ola de reacción negativa de una comunidad.
La mayoría de las veces como resultado de una declaración o una publicación que causa indignación o excitación dentro de una burbuja. Las empresas y los negocios (pero también los influencers) suelen hacer todo lo posible para evitar estas reacciones de la red. El medio más eficaz: no fallar.
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