Automatización – ¿El marketing en redes sociales funciona de forma totalmente «automática»? Sí y no. Con la ayuda de un experto, puedes encontrar la manera de utilizar varias redes sin invertir mucho esfuerzo cada día. Sin embargo, a veces te encuentras con límites o más bien con zonas grises. En resumen: ¿Qué permite la red?
Porque aunque las redes ofrezcan interfaces de desarrollo (API), no se puede hacer todo lo que es posible. Sin embargo, hasta esta zona gris, también puede beneficiarse de los automatismos. Existen soluciones de software que facilitan la gestión, así como la comunicación con los fans y clientes, pero también la cantidad de publicaciones e interacción en las redes.
Puede encontrar un buen resumen de las herramientas más comunes de las redes sociales aquí:
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