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Rexin Content Marketing

DIY Content for Building Materials E-Commerce

YouTube Shorts TikTok Instagram Reels
3
Shorts Produced
DIY
Content Focus
50+
Years in Business
E-Com
Channel

YouTube Shorts content production for Rexin — Germany's leading online retailer for terrace roofs, carports and polycarbonate sheets. Authentic DIY content showcasing product quality and easy installation.

UGC Content YouTube Shorts Production Social Media Content Product Showcasing DIY Tutorial Content
El Reto

¿Cuál era el problema?

Building materials are traditionally low-engagement products on social media. Rexin needed to make terrace roofs and polycarbonate sheets visually compelling for a digital audience — transforming technical DIY products into aspirational home improvement content that drives organic reach and product discovery on YouTube and TikTok.

Nuestro Enfoque

Cómo lo resolvimos

We produced authentic YouTube Shorts showcasing Rexin products in real-world installations — from terrace roof assemblies to polycarbonate applications. Short-form vertical video optimized for YouTube Shorts and TikTok discovery, focusing on the satisfying transformation from raw materials to finished outdoor living spaces.

1

DIY Installation Shorts

Vertical short-form videos documenting real terrace roof installations — from unboxing to finished result in under 60 seconds.

2

Product Showcase Content

Close-up product quality demonstrations showing polycarbonate clarity, aluminum durability and weatherproofing in action.

3

Before/After Transformations

Dramatic transformation content showing garden and terrace upgrades — the most shareable format for home improvement audiences.

Material de la Campaña

Conclusión Clave

Building materials e-commerce thrives on visual proof. Short-form video showing real installations converts better than product photos — customers need to see how easy assembly actually is.

Sobre la Marca

Rexin

Rexin (Kunststoffhandel Rexin GmbH) is Germany's leading online retailer for terrace roofs, carports, polycarbonate sheets and DIY building materials. Founded over 50 years ago, the Dorsten-based company serves thousands of homeowners with self-assembly kits — from aluminum terrace coverings to lamella roofs and entrance canopies.

Their 3D configurator and extensive product range have made rexin-shop.de one of the most trusted names in German DIY e-commerce.

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